Core Web Vitals & Google Performance

Transform your Core Web Vitals
into business advantage

Optimize Google performance metrics (LCP, INP, CLS) to boost your SEO, increase conversions by 8%, and improve organic traffic by 35%. All-in-one solution with monitoring, alerts, and actionable recommendations.

+8%
conversions per 0.1s gained
Portent, 2023
-24%
bounce rate with good CWV
Google, 2024
+35%
potential organic traffic
Industry studies, 2024
The 3 Essential Metrics

What are Core Web Vitals?

Key indicators defined by Google to measure real user experience

Largest Contentful Paint

LCP
Seuil optimal
< 2.5s

Loading time of the largest visible element on the page. Measures speed as perceived by users.

Interaction to Next Paint

INP
Seuil optimal
< 200ms

Delay between a user interaction and the next visual update. Measures site responsiveness.

Cumulative Layout Shift

CLS
Seuil optimal
< 0.1

Visual stability of content during loading. Measures unexpected element movements.

Concrete Business Impact

Why Core Web Vitals are critical

Technical metrics that directly influence your bottom line

SEO Boost & Organic Traffic

+35%
potential organic traffic

Since 2021, Google integrates Core Web Vitals into its ranking algorithm. A fast and stable site gains organic visibility and attracts more qualified visitors without spending on advertising.

SEO Studies, 2024

Increased Conversions

+8%
conversions per 0.1s

A 0.1 second improvement in response time can increase conversions by 8%. Zalando increased revenue by 0.7% by reducing load time by just 100ms.

Zalando, Portent 2023

Engagement & Time Spent

+20%
time on site

Fast and stable sites better retain attention. Core Web Vitals optimization can increase time on site by 20%, improving engagement and visit depth.

UX Studies, 2024

Direct Revenue Impact

+8%
sales (Vodafone)

Vodafone Italy saw sales increase by 8% by improving LCP by 31%. Every millisecond counts: Amazon loses 1% revenue for every 100ms additional latency.

Vodafone, Amazon
Before / After

Measurable business impact

Comparison between an unoptimized site and one with good Core Web Vitals

Métrique
Unoptimized site (poor CWV)
Optimized and monitored site (good CWV)
Organic traffic
Decrease due to poor SEO ranking
Increase up to +35% traffic
Bounce rate
High, visitors leave quickly
24% bounce rate reduction
Time on page
Low, limited engagement
20% increase in time spent
Conversion rate
Low, lost sales and leads
Increase up to +20% conversions
Cost per acquisition (CPA)
Higher, compensated by advertising
15% CPA reduction
Revenue
Loss due to abandonment and poor SEO
Increase through better UX and visibility
For Whom?

A strategic lever for every profile

Whether you're an agency, freelancer, or owner, Core Web Vitals transform your business

Web Agencies & Freelancers

Powerful sales argument to justify your optimizations and retain clients

  • Justify your services with measurable impact on visibility and conversions
  • Offer regular audits to retain clients
  • Demonstrate 20% improvement in time on site after optimization
  • Use PageSpeed Insights and Search Console for professional reports

Solopreneurs & Freelancers

Detect problems before they impact your revenue

  • Avoid losing 7% conversions per additional second of loading
  • Automatically monitor your Core Web Vitals 24/7
  • Receive real-time alerts when a problem is detected
  • Actionable recommendations to improve your scores quickly

E-commerce Site Owners

Protect your revenue by optimizing shopping experience

  • Reduce cart abandonment caused by slowness (70% per Baymard)
  • Improve Google rankings without spending on ads
  • Anticipate performance problems before losing customers
  • Combine uptime monitoring, security and Core Web Vitals in one tool
All-in-One SaaS Solution

Perimon: maximize your Core Web Vitals

A complete platform to monitor, analyze and optimize your Google performance

Integrated solution

All-in-one

Combines uptime monitoring, security scanning and Core Web Vitals analysis in one tool. Avoid the complexity of juggling multiple platforms.

Proactive alerts

Real-time

Detects performance issues before they impact your users or rankings. Quick intervention to minimize business impact.

Actionable recommendations

Practical

Clear, prioritized advice to optimize your performance and security, tailored to your sites' specific needs. No unnecessary technical jargon.

Measurable ROI

Profitable

Transform technical metrics into concrete business levers. Measure impact on traffic, sales and customer satisfaction. Avoid late correction costs.

Ready to optimize your Core Web Vitals?

Get a free audit of your Google performance and discover how to improve your SEO and conversions.