Analytics & User Insights

Understand your users
with privacy-friendly analytics

Analyze your visitors' complete journey: page views, events, conversions, and retention. Actionable insights without compromising your users' privacy.

Millions
of data points analyzed
6+
report types available
100%
GDPR compliant and privacy-first
Essential Analytics

All the metrics you need

Collect and analyze essential data to understand your audience and optimize experience

Page Views & Navigation

Track visited pages, time spent, and navigation paths to identify performing content.

  • Track most visited pages
  • Analyze average time per page
  • Complete navigation paths
  • Bounce rate per page

Custom Events

Measure important interactions: CTA clicks, form submissions, downloads, video views.

  • Track button and link clicks
  • Custom conversions and goals
  • Form interactions
  • E-commerce events (add to cart, purchase)

Devices & Browsers

Understand where your visitors come from: desktop, mobile, tablet. Optimize experience for each platform.

  • Desktop vs mobile vs tablet breakdown
  • Browsers and operating systems
  • Screen resolutions and viewport sizes
  • Performance by device type

UTM Tracking & Sources

Identify your best performing traffic sources with UTM parameters and referrer analysis.

  • Marketing campaign tracking (UTM)
  • Traffic sources (referrers, direct, social)
  • Performance by acquisition channel
  • Ad campaign ROI
Advanced Reports

Reports that answer your questions

Deep dive into conversions, retention, and user journeys

Funnel Analysis

Conversions & Drop-offs

Visualize your conversion funnels step by step. Identify where users drop off to optimize each stage of the journey.

  • Conversion rate per step
  • Critical drop-off points
  • Comparison by traffic source
  • Sales funnel optimization

Retention Analysis

Loyalty & Cohorts

Measure user loyalty. Track cohorts over time to understand who returns and why.

  • Cohort analysis by acquisition date
  • Day-by-day return rate
  • Long-term loyalty patterns
  • Segmentation by behavior

User Journeys

Navigation & Flow

Visualize how users navigate your site. Discover the most taken paths and optimize architecture.

  • 3 to 7 step flow visualization
  • Entry/exit point identification
  • Optimal conversion paths
  • Navigation friction points
Custom Insights

Filter and segment your data

Dive into your data with advanced segments and filters to get actionable insights

Advanced Segmentation

Create custom segments to analyze specific user groups and understand their unique behaviors.

  • Segments by traffic source
  • Groups by purchase behavior
  • Geographic segmentation
  • Custom time filters

Dynamic Filters

Apply real-time filters to refine your analysis and isolate data that truly matters.

  • Combinable multi-criteria filters
  • Internal traffic exclusion
  • Filter by device and browser
  • Period comparison

Goals & Conversions

Define and track your business goals: signups, purchases, downloads. Measure what matters.

  • Conversion goal tracking
  • Unlimited custom events
  • Success rate per goal
  • Monetary value of conversions

Cohort Analysis

Group users by acquisition date and track their evolution to measure retention and engagement.

  • Cohorts by acquisition month
  • Retention tracking over time
  • Loyalty pattern identification
  • Comparison between cohorts
Concrete Applications

Use cases by industry

Discover how to use analytics to optimize your business

E-commerce

Optimize your conversions
  • Analyze complete purchase journeys
  • Identify top-performing product pages
  • Measure marketing campaign impact
  • Track cart abandonment by source

SaaS Applications

Improve onboarding and retention
  • Track user activation journey
  • Measure feature adoption
  • Analyze retention by cohort
  • Identify signup friction points

Lead Generation

Maximize your conversions
  • Optimize conversion funnels
  • Measure form performance
  • Analyze CTA efficiency
  • Track qualified lead sources

Content & Media

Engage your audience
  • Identify most popular content
  • Analyze read time per article
  • Track navigation journeys
  • Measure engagement by content type

Ready to understand your users?

Start analyzing your visitors' behavior today with privacy-friendly analytics.